Consultant
When a grieving family comes to Michelle, a consultant, she tells them about the different styles of obituaries that they can select as final keepsakes of their loved one. She personally consults with the family to ensure their needs are met, allowing them a hands-on opportunity to help create a memento.

Count them: four visits to your store in the past several years and I feel very comfortable with the personal touch and attention that I (my family) was given. You are all so concerned for the slightest detail, and your patience is certainly a pleasant extension of your professionalism.
Gloria D. Warner